As a business, we primarily address malnutrition by making jaggery accessible to everyone. We have chosen the fertile lands of Rahim Yar Khan which is the ideal region to procure sugarcane. It's apt to say, 'The better the sugarcane, the better the jaggery.

From the beginning, we adopted a holistic approach to support our marginal farmers with livelihood benefits. Our experiments with sugarcane processing were extensive. We extracted cane juice with a single cold press to preserve its precious nutrients. We relied on traditional biofuels (bagasse-powered furnaces) and used natural clarifying agents (Sukhlai). The goal was to maintain the nutritional integrity of sugarcane, ensuring that essential nutrients such as vitamin B12, B6, folate, calcium, iron, phosphorus, magnesium, selenium, and manganese are preserved.

Jaggery is known as Panela in Central America, Rapadura in Brazil, and Raspadura in Cuba & Panama. In our country, it mainly goes by its name, such as Gud, Shakkar, Kakoo and Meetha. Jaggery still maintains its omnipresence in traditional Pakistani,Indian and sub continental recipes. Of late, our dependence has shifted to sweeteners that are farther from nature, processed, and chemically enhanced.

However, a sweetener closer to nature is better for our well-being. Over-modified sweeteners defeat that purpose entirely. Isn't replacing refined sugar with jaggery as your daily sweetener a great idea? Would it not be the perfect sweetener for your chocolate cake? Jagrate food is doing its utmost to facilitate this adoption. We have transformed sugarcane into small, easy-to-use jaggery powder, sachets, and packets. In such a simplified form, adding jaggery to your milk or other recipes is as easy as adding refined sugar.


Let's embrace the inherent sweetness of mother nature with Jagrate Jaggery.
Bilal Nazeer
Founder and CEO of Jagrate